The Raging Strategic & Technological battle in Telecom...
I cant think of an industry today where the individual elements of the supply chain are being forced to defend their own interests, often in direct conflict with those of other elements more than in the telecom industry. Battles are being fought on every front: strategic, tactical, technological...you name it.
Of the several battles that are currently being fought, the most interesting one is that between the promulgators of Fixed-Mobile convergence and the drivers of Mobile substitution of Fixed services. To make this all a little less esoteric, lets think of this as a 6-year old would.
When you were growing up, you had a fixed phone line in your house. Somewhere along the way, cellphones invaded our lives to the stage where they are omnipresent today. When we leave INSEAD, many of us may choose not to install a fixed line in our homes at all. Why do we need it? Cellphones do the job well enough now...even indoors. But hang on...what job? Voice telephony is well supported by cellphones, but what about data? I.e., your internet connection. A-HA! Whether you use DSL or WiFi, you need a fixed wireline connection. For the ordinary consumer like you and me, this means 2 different connections, 2 different bill statements, 2 different serive contracts. What a pain! Enter the chaotic, confusing world of Fixed-Mobile convergence.
Fixed services operators such as British Telecom are keen not to lose their revenues to mobile players, in the fear that eventually wireless internet access will be as fast and convenient as wireline. Hence, they are strongly pushing for Fixed-Mobile convergence (FMC) solutions such as the BT-Fusion product. But what is FMC and how does it work? By allowing a single device to access both a wireless and wireline network, they hope consumer demands for a single device and connection will be met, thereby mitigating complete takeover of fixed services by the wireless world! And Fixed service players aren't the only ones. Internet companies such as Google and Skype are pushing for this too, keen to see their services permeate the wireless world. Think about it. It is COOL to have a Skype chat application on your cellphone.
Fighting all of this of course, is the mobile wireless industry. From a business point of view, the Wireless space in the developed world is completely saturated now. Growth is only coming in from emerging markets. To squeeze margins out in the developed world, mobile players must try to leverage the general trend towards a world with no wires. Consumer behavior patterns and preferences are on their side. But to go back to the initial need for wireline, i.e. internet access at home, they must tackle this head-on.
The answer was provided several years ago with the advent of 3rd Generation (3G) mobile telephony, which promised high data rates. As is always the case though, the technology itself is never the problem. The problem is the business case. Trouble here: demand has been low, making the deployment of a full-fledged 3G network financially non-viable. This issue MUST be resolved if the mobile world is to win this battle of Mobile substitution of Fixed services over FMC. So if a full 3G network is not viable, why not build a different network, one that is less capital intensive. Enter: small Base Stations that can be installed within a single house and cost a fraction of a conventional mobile network: pico/femto-cells. Brilliant!
A simple idea that may yet provide us with a final, telling twist in the tale. The play is underway...all the actors are in place and we the consumers are watching. May the best man win!
7 Comments:
You bring out some interesting points:
Today, as a subscriber my voice, my data, my multimedia is treated as 3 different PDP contexts - That is the reason for 3 billing statements - The networks sees me as 3 different subscribers.
The push to convergence and triple play was also to treat disparities in a single context.
IMS and it's architecture promises to provide medicine - It's uptake is a question - a very different question.
Here it is - The future is invading our lives at a rate too fast for us to cope - Disruption and Fragmentation is causing existing Supply Chains to crumble and collapse - Colliding supply chains is causing white space for insurgency.
Femto and personal base stations are a classical example of the existing Fixed and Wireless supply chains colliding in the end subscriber point. (Ofcourse there are other explanations - The Supply Chain view is one of them!)
Who will win ? The guy who takes a long position will...
I also have a view that no one person will win - there will be many - everyone will have a market.
Gone are the days of Billion Dollar R&D programs - The Telcos have to and are doing several 100 million $ programs - infact much smaller sizes as well.
What you speak of also has a connotation of the "R&D services growth" of pure play telecom companies :-) - Tricky ain't it ?
Adios!
The problem exists. And you said rightly- its NOT technology- it’s the business model. I keep saying this to whoever asks me if WiMAX is going solve everything. I say to them- a technology will solve lot of your problems but are you ready to pay that price for that solution?
Its all about who is willing to pay what price to get certain service. In the end we end up with different technologies with different business models to serve different service because no single technology or a single deployment model will solve all our problems at the price we want to pay.
The trend that we see towards convergence is at the most towards unifying the business model as far as the operator is concerned. We are moving away from unmanaged networks to managed networks on one side of the spectrum, while continuing to make managed networks to become unmanaged networks.
Managed networks are in the interest of operators, because they manage it for you and make money. However, selling into an operator is a big task and should be left to big tier-1 vendors. Unmanaged networks are interesting because they come as disruptive technologies, where anyone can enter into the game. This hope drives many to pursue this game eventually leading into giving power to the consumer and also loweing the costs. Examples of the latter is WiFi.
But once the volume picks up on the content- such as volume of communication and its reliability, volume of media and its reliability, volume of entertainment and its quality, a managed network is preferable over unmanaged network. That’s when the operator once again knocks your door.
No technology, whether its 3G, WiMAX, or 4G or no network deployment model, whether its cellular, IP, mesh architecture, or ad hoc will ever be solve all your problems to give you the best service for the cheapest price. Always, one technology or deployment model will score over the other when it comes to one particular service.
Femto and Pico is just one of the deployment models. It will NOT solve the complete problem. It will only be solving one portion of it.
DSL is going to stay, so is 3G and its evolutions, and so is WiFi and Bluetooth, and so is WiMAX fixed and mobile. And so is satellite and microwave. And so is optical fibre and so is cable modem. None of them are going to go away, but will be suitable for certain service in a certain deployment model in certain geography. Also, one or two of them are growing rapidly while few have reached their peak, and few others are dwindling in market share. Cable modem will not pickup in India only because it is such an unconsolidated industry operated by local cable guys. Before such a consolidation could happen, we have had other alternatives. So, India will never see cable modems in mass market. Fixed WiMAX is not an option for US because connectivity over DSL and cable modem has reached almost 90% of US. 3G and its evolution will continue to dominate cellular and mobile services. Though mobile WIMAX will give them a good competition, it will never be able to beat it. 3G has the advantage of years of legacy (which acts as an advantage here) and hence the experience in handling mobility and its add-on services. And before mobile WIMAX catches up, 3G and its evolution (through LTE) will to OFDM based technology thereby getting the same advantage that mobile WIMAX will offer. Hence 4G ;-) where they converge.
Femto and Pico is not the panacea but very interesting ONLY because it allows a cellular operator to enter a home (which he did not so far).
These are my opinions!
(I have not explained some of the statements above – but if needed I can clarify).
interesting topic/post. nevertheless, for insiders it appears to be like an analyst's statement from 1.5 years ago.
how do you conclude that markets for wireless com are saturated; did you derive it from the "simple" saturation rate (sim cards per capita)?
Dear Anonymous,
I do not base my conclusion on any form of quantitiative analysis. Indeed, I am no analyst.
I base my conclusion on my 7.5 years of direct experience in the telecom market. Having worked with global network equipment manufacturers and watch them outsource away huge quantities of R&D in unusually short timeframes to service companies of questionable competence, the pressures for doing so were obvious for all to see.
So sure, perhaps growth isn't quite zero, but a quick peak at the 10K's of these companies is revealing.
Nonetheless, I would appreiate any light you may have to throw on the topic. If you see things differently, please do elaborate.
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